{"product_id":"dia-del-perro-day-of-the-dog","title":"Dia Del Perro - Mild Alderwood Smoked Serrano Pepper Sauce 5 OZ","description":"\u003cp\u003eLucky Dog Hot Sauce's Día Del Perro, \"Day of the Dog\" - An alderwood-smoked serrano pepper sauce with tomatillo, toasted onion, roasted garlic, chile pequin, and featuring New Mexico Hatch chile.   \u003c\/p\u003e\n\u003cp\u003eReformulated in July of 2023 to use tangier tomatillo \u0026amp; NM Hatch Chiles, this sauce is heartfelt tribute to the delicious taqueria-style verde table sauces of California \u0026amp; Mexico, this sauce pairs beautifully with chile rellenos, enchiladas with red sauce,  eggs \u0026amp; potatoes, mac \u0026amp; cheese, potatoes au gratin, papusas, pizza, soft tacos, chicken, tostadas, flautas, chili con carne, in soups, and much more.  The heat starts out as fairly mild, but gradually creeps up as the chile pequin and hatch chile builds in intensity.  \u003c\/p\u003e\n\u003cp\u003eTangy \u0026amp; delicious, Día Del Perro is a deep, layered and complex alternative to the classic verde-style table sauce and a must-have for Mexcan food!  \u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"http:\/\/www.mensjournal.com\/expert-advice\/4-smoky-hot-sauces-for-any-dish-20150708\/lucky-dog-dia-del-perro\" target=\"_blank\"\u003e\u003cem\u003eDia del Perro makes Men's Journal's list of \u003cstrong\u003e4 Smoked Hot Sauces for Any Dish\u003c\/strong\u003e! \u003c\/em\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003ca href=\"http:\/\/hotsaucedaily.com\/top-5-spicy-products-2014\/\" target=\"_blank\"\u003eDía del Perro was listed among Hot Sauce Daily's \u003cstrong\u003eTop 5 Spicy Products of 2014! \u003c\/strong\u003e\u003c\/a\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"http:\/\/www.playboy.com\/articles\/fruit-hot-sauces\" title=\"Best Fruit Based Hot Sauce, Best Hot Sauce, Playboy.com, Playboy Hot Sauce, Hot Sauce List\" target=\"_blank\"\u003e\u003cem\u003eDia del Perro makes Playboy.com's list of \u003cstrong\u003eThe Best Fruit-Flavored Hot Sauces!\u003c\/strong\u003e\u003c\/em\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #444444;\"\u003e\u003cstrong\u003ePairing suggestions: \u003c\/strong\u003eHighly recommended for enchiladas with red sauce, chile rellenos, chili con carne, mac \u0026amp; cheese, potatoes au gratin, virtually any Mexican food and more!  \u003c\/span\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0188\/8732\/files\/DiadelPerro_medium.jpg?881\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"color: #444444;\"\u003eLabel art by \u003cstrong\u003eRobin Case, \u003c\/strong\u003e\u003cem\u003eCopyright © 2014 Lucky Dog Hot Sauce, all rights reserved.\u003c\/em\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cspan style=\"color: #444444;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cimg style=\"margin-bottom: 16px; float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0188\/8732\/files\/2024_Good_Food_Awards_Winner_100x100.png?v=1715122244\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0188\/8732\/files\/2016_GP_Advertising_Color_compact.jpg?8000378919192218410\" style=\"float: none;\"\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0188\/8732\/files\/2016_Scovie_1st_Color_compact.jpg?11916838560199855167\" alt=\"\"\u003e\u003cimg style=\"float: none;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0188\/8732\/files\/thpa14_websmall_compact.png?3213633340012491068\"\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"text-decoration: underline; color: #444444;\"\u003e\u003cstrong\u003eDia del Perro is a Winner!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color: #444444;\"\u003e\u003cstrong\u003e2026 - Screaming Mimi, 3rd Place Pepper Blend - Mild\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #444444;\"\u003e\u003cstrong\u003e2024 Good Food Awards Winner\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #444444;\"\u003e\u003cstrong\u003e2023 Scovie Awards, 3rd Place, Verde\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #444444;\"\u003e\u003cstrong\u003e2017 Scovie Awards, 2nd Place - Marketing \u0026amp; Advertising, Product Label\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #444444;\"\u003e\u003cstrong\u003e2016 The Hot Pepper Awards, 1st Place - Ethnic\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #444444;\"\u003e\u003cstrong\u003e2016 Scovie Awards, Grand Prize Winner, Advertising \u0026amp; Marketing Division - Product Label\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #444444;\"\u003e\u003cstrong\u003e2016 Scovie Awards, 1st Place, Flat Art - Product Label\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #444444;\"\u003e\u003cstrong\u003e2014 The Hot Pepper Awards, #1 Overall - Hot Sauce\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003e\u003cspan style=\"color: #444444;\"\u003e\u003cstrong\u003e2014 The Hot Pepper Awards, 1st Place - Mild\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003e\u003cspan style=\"color: #444444;\"\u003e\u003cstrong\u003e2014 The Hot Pepper Awards, 1st Place - Serrano\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003e\u003cspan style=\"color: #444444;\"\u003e\u003cstrong\u003e2014 The Hot Pepper Awards, 1st Place - Ethnic\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003e\u003cspan style=\"color: #444444;\"\u003e\u003cstrong\u003e2014 The Hot Pepper Awards, \"The Picasso Award\" for Art \u0026amp; Design\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003e\u003cspan style=\"color: #444444;\"\u003e\u003cstrong\u003e2014 World Hot Sauce Awards, 1st place, Marketing, Label\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003e\u003cspan style=\"color: #444444;\"\u003e\u003cstrong\u003e2014 World Hot Sauce Awards, 1st overall,  Marketing division \u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline; color: #444444;\"\u003e\u003cstrong\u003e\u003cem\u003e\u003cspan color=\"#444444\" style=\"text-decoration: underline;\"\u003eThe Story Behind the Sauce\u003c\/span\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #444444;\"\u003e\u003cem\u003e\u003ci\u003eDía \u003c\/i\u003edel Perro - the most storied of the Lucky Dog Hot Sauce lineup. As with chipotle sauces, I had no intention of ever making a \"classic verde\" sauce. Not because I don't love tangy green sauces, but because it's difficult to make something different than the 6,927,462 tangy green sauces already on the market. \u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #444444;\"\u003e\u003cem\u003eAll that changed through a series of connected events. First, a dear friend shared her friend Robin Case's artwork to social media suggesting that she was selling art to make ends meet and accepting work for commissioned pieces as very reasonable prices. My mother had a birthday coming up, and knowing her love of butterflies I sent an inquiry to the artist along with a photo of a Monarch I'd recently taken in my front yard. \u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan color=\"#444444\" style=\"color: #444444;\"\u003e\u003ci\u003eThe resulting painting was magnificent and my mother loved it. I'd just finished up at several festivals, and as I've always loved Día de los Muertos artwork, I inquired as to what a Día de los Muertos version of my label would cost. Satisfied with the price and wanting to support the arts, I commissioned the painting. Robin asked what my requirements were, and my only response was \"I love sunflowers. If you could work a sunflower into it I'd be happy.\"\u003cbr\u003e\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan color=\"#444444\" style=\"color: #444444;\"\u003e\u003ci\u003e\u003cspan color=\"#444444\"\u003eThe rest was all Robin Case. The painting was breathtaking - and since I had my brand tattooed on my left arm and nothing on my right arm, I thought it might be a nice balance. A while after the tattoo, it occurred to me that this would make for a spectacular label - so work began with my graphic artist to add the branding \u0026amp; other relevant details, such as the color-matched brand name, and the hand-done banner with tattoo-style script for the product name. \u003c\/span\u003e\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan color=\"#444444\" style=\"color: #444444;\"\u003e\u003cspan color=\"#444444\"\u003e\u003ci\u003e\u003cspan color=\"#444444\"\u003eThis was the first time one of my labels preceded the sauce - so the pressure was on. If the sauce sucked, it would be pretty embarrassing to have it tattooed on my arm, and I felt I owed the art, and the artist my best efforts.\u003c\/span\u003e\u003c\/i\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #444444;\"\u003e\u003ci\u003e\u003cspan color=\"#444444\"\u003eSo into the kitchen I went, armed with some of my favorite ingredients in attempt to create a traditional, yet still interesting and complex verde sauce. I wanted to taste more than just tomatillo, so I used carrot \u0026amp; apple to mute the acidity, while layering in alderwood-smoked salts, toasted onion, roasted garlic and chile Tepin (the \"bird\" chile). I layered the heat with habanero infused salts, and Serrano peppers. \u003c\/span\u003e\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan color=\"#444444\"\u003e\u003ci\u003e\u003cspan color=\"#444444\" style=\"color: #444444;\"\u003eWhile perhaps not the most versatile of the Lucky Dog lineup, I believe \u003c\/span\u003e\u003cem\u003e\u003cspan style=\"color: #444444;\"\u003eDía \u003c\/span\u003e\u003cspan color=\"#444444\" style=\"color: #444444;\"\u003edel Perro holds its own by being a delicious specialty sauce that compliments a wide array of foods. At the least, it's worthy of the gorgeous label artwork by Robin Case. \u003c\/span\u003e\u003c\/em\u003e\u003c\/i\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan color=\"#444444\"\u003e\u003ci\u003e\u003cem\u003e\u003cspan color=\"#444444\" style=\"color: #444444;\"\u003eOnce the prototyping was completed, I started having significant car troubles with my old beater Dodge van. Several folks suggested doing a Kickstarter campaign, and I thought it might be a good idea to make the Día del Perro sauce \/ art the centerpiece. The Kickstarter campaign was a glowing success, and the new sauce was incredibly well received.\u003c\/span\u003e\u003c\/em\u003e\u003c\/i\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan color=\"#444444\"\u003e\u003ci\u003e\u003cem\u003e\u003cspan color=\"#444444\" style=\"color: #444444;\"\u003eThe rest, as they say, is history.  \u003c\/span\u003e\u003c\/em\u003e\u003c\/i\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan color=\"#444444\"\u003e\u003ci\u003e\u003cem\u003e\u003cspan color=\"#444444\" style=\"color: #444444;\"\u003e~\u003c\/span\u003e\u003c\/em\u003e\u003c\/i\u003e\u003c\/span\u003e\u003c\/span\u003e\u003ci\u003e\u003cem\u003e\u003cspan color=\"#444444\" style=\"color: #444444;\"\u003eScott Z\u003c\/span\u003e\u003c\/em\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e","brand":"Lucky Dog","offers":[{"title":"Default Title","offer_id":31938654175305,"sku":"DIA4PK","price":10.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0188\/8732\/products\/Dia.jpg?v=1678413140","url":"https:\/\/luckydoghotsauce.mom\/products\/dia-del-perro-day-of-the-dog","provider":"Lucky Dog Hot Sauce - Food's Best Friend! ","version":"1.0","type":"link"}